Advocate to go monthly
by Matthew S. Bajko and Cynthia Laird
The Advocate, one of the country's oldest biweekly gay publications, will go monthly beginning in January, its new editor said today (Thursday, August 21).
Jon Barrett, the magazine's new editor-in-chief, made the announcement during the luncheon plenary session of the National Lesbian and Gay Journalists Association's LGBT Media Summit under way in Washington, D.C.
"I don't think there is a need for a biweekly magazine anymore with the Web," Barrett said.
Barrett added that the magazine will be thicker, with a heavier paper stock.
"We will have more room for bigger stories and we're going to get better writers," he added. "You will see more news in the magazine."
Barrett took over editing the magazine earlier this summer; his first issue is the one currently on newsstands that features a cover story about Democratic presidential candidate Barack Obama.
Among other changes Barrett has in store is a move away from covers featuring entertainers; for example, he said that he doesn't think the magazine needs to feature a cover shot of straight man who is playing a gay role.
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"I don't think our readers want to read those stories anymore," he said, adding that those features were needed in the 1990s, when it was validating to many LGBTs.
Nothing was mentioned about the magazines' cover or subscription prices.
The Advocate was purchased from PlanetOut by Regent Entertainment, which also owns Here Television. The last several months have seen staff reorganization and some layoffs. The magazine also has moved into smaller offices in Los Angeles.
It was just a year ago at the NLGJA's LGBT Media Summit in San Diego that the Advocate announced its redesign.