How to find banking that aligns with your values

  • by Redwood Credit Union (Sponsored Content)
  • Wednesday March 27, 2024
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How to find banking that aligns with your values

Finding financial services that align with your values can be challenging. In the wake of recent bank failures, credit unions continue to stand out as beacons of integrity in the banking industry. These not-for-profit financial institutions prioritize the well-being of their members by offering a range of benefits that extend far beyond traditional banking services, helping you to pursue your financial dreams and goals with confidence and peace of mind.

Putting People First:

One of the key distinguishing factors of credit unions is their not-for-profit status. While most banks focus on maximizing shareholder profits, credit unions put profits back into the organization and their communities. By operating with a cooperative model, credit unions place the needs of their members at the forefront of their operations.

Community Impact

Credit unions are deeply rooted in the communities they serve, and their commitment to social responsibility sets them apart from traditional banks. Whether it's supporting small businesses, sponsoring local events, or providing free financial education, credit unions are dedicated to making a positive impact where it matters most.

Affordable Products and Services

Since credit unions are not driven by the need to generate profits for shareholders, they can provide lower fees, competitive interest rates on loans, and higher rates on savings accounts. This commitment to affordability ensures that members receive quality financial services without excessive fees.

Personalized Service Combined with Digital Innovation:

While credit unions prioritize personalized service and community engagement, they also understand the importance of modern banking conveniences. Many credit unions offer top-tier online and mobile banking with the latest security protocols, making it safe and easy for members to manage their finances from anywhere. This combination of digital innovation and personalized service ensures that members receive the best of both worlds — the convenience of digital banking and the support of dedicated in-person service.

Conservative Investment Strategies:

Credit unions use conservative investment strategies that prioritize the long-term financial stability of their members. Credit Unions typically invest in low-risk assets such as government-backed securities and overnight bonds, minimizing the potential for loss while ensuring a steady return on investment. By prioritizing responsible stewardship of their members' deposits and steering clear of risky ventures, credit unions uphold their commitment to ethical financial practices.

Choosing a credit union for your banking needs offers many benefits that may align with your values while improving your financial picture. From prioritizing people over profits to making a positive impact in the community, credit unions exemplify the principles of social responsibility and financial empowerment. By becoming a member of a credit union, you not only gain access to affordable financial products and services but also join a community that is committed to your financial well-being.

Redwood Credit Union serves people living or working in San Francisco and the greater North Bay Area. RCU was named one America's Best Credit Unions by Newsweek, one of the 10 Most Innovative Credit Unions in America for 2024 by, and was rated Best in State Credit Union by Forbes Magazine 3 years in a row. Learn more at