Sign of the (leather) times

From taking a selfie to checking their cellphones, these four guys also checked out the Up Your Alley street fair Sunday, July 31. The South of Market tradition gets locals into the leather and fetish spirit for the much larger Folsom Street Fair in late September and helps raise money for local charities. Demetri Moshoyannis, executive director of Folsom Street Events, which produces the fair, told the Bay Area Reporter Monday that an estimated 12,000 people attended Up Your Alley, a slight increase from last year. The associated parties were a huge hit, he said, with Bay of Pigs selling out and Rough kicking it up a notch with DJs Paul Goodyear and Russ Rich and some artistic flair from Brian Kent Productions. For more information on upcoming events, visit http://www.folsomstreetevents.org.