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National LGBT Media Association Announces 2018 Ad POP Awards

by National LGBT Media Association

National LGBT Media Association Announces 2018 Ad POP Awards

The National LGBT Media Association (NGMA) has announced its third annual Ad POP award winners, including many top corporate brand names. NGMA member papers have each selected one top award winner in their regional markets, plus one national AdPOP has been given to Target Corporation.

The Ad POPs (Pride in Online and Print) reward the best representations of LGBT advertising in online and print campaigns, as placed in regional LGBT newspapers in its member cities. LGBT marketing is most successful when it is local. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.

NGMA represents legacy brand names and new top-performing papers: Bay Area Reporter (San Francisco), Bay Windows (Boston), Between the Lines (Detroit), Dallas Voice, Gay City News (New York City), Los Angeles Blade, Philadelphia Gay News, South Florida Gay News, Georgia Voice, Washington Blade, Watermark (Central Florida and Tampa Bay) and Windy City Times (Chicago).

Rivendell Media, the oldest and most experienced expert in LGBT media, helped coordinate national entries across local LGBT media. "NGMA represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace," said Todd Evans, president of Rivendell, which also represents more than 150 other LGBT media companies to advertisers.

"Gay media is local media," said Evans. "It provides the best on-the-ground information to serve the diverse LGBT community."

Awards were granted based on 2017 advertising campaigns on a local level, and are as follows:


National Winner

Target Corporation


Atlanta Winner

Presented by: Georgia Voice

High Museum of Art

Design by: Angela Jaeger


Boston Winner

Presented by: Bay Windows

Cambridge College


Central Florida Winner

Presented by: Watermark

Orlando Health through Efficiency Media


Chicago Winner

Presented by: Windy City Times

Illinois Office of Tourism

Design by: J. Walter Thompson


Dallas Winner

Presented by: Dallas Voice

Toyota

Design by: imre


Detroit Winner

Presented by: Between The Lines

Michigan State University Federal Credit Union


Los Angeles Winner

Presented by: Los Angeles Blade

MedMen


New York City Winner

Presented by: Gay City News

Borgata Casino and Spa

Design by: SKG Global


Philadelphia Winner

Presented by: Philadelphia Gay News

The Philly POPS


San Francisco Winner

City Ventures

San Francisco Winner

Presented by: Bay Area Reporter


South Florida Winner

Presented by: South Florida Gay News

Island City Stage


Tampa Bay Winner

Presented by: Watermark

Straz Center for the Performing Arts

Washington DC Winner

Presented by: Washington Blade

Rufskin

Design by: Hubert Pouches and Douglas Coats

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